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A Matter Of Preference and $3B

Whether or not today was a good day of skiing or a great day of skiing is totally a matter of personal preferences. I took some really great runs today, and I also took some that I prefer to forget. One thing that just about everybody agrees on, it was better than yesterday. It’s not that the new snow was better today, because it was not.

Yesterday the snow was quite wet and heavy, given the 27° temperatures in the morning. While the ground temperatures were still cold yesterday, that snow had traveled through some warmer upper air layer that made each flake a soggy mess. Today’s new snow seemed drier on the surface, but a combination of warmer overnight temperatures and strong winds packed the snow to create extremely variable conditions. Yesterday, conditions got worse, as temperatures warmed and rain started falling. Today, most of the precipitation fell as snow, and high winds buffed out a lot of terrain. Conditions actually improved as the day went on.

An early warmup run down Weasel, with two inches of new snow over a previously groomed run, was smooth and velvety. Eventually we headed toward Sherwood to see how things were on Reily’s. They were not good. It was the kind of deep cement that tortures every joint that is connected to your skis. Not wanting to break trail on Ray’s Rut, I did a hike to Powerline. It was worse. It was at this point I declared it to be a groomer day, as I don’t have the knees of a 20 year old anymore. That was all good for a short bit.

Good powder doesn’t look like this!

After lunch, as people noticed that Summit was being prepped, they deserted Roundhouse and waited in line. This opened things up and hot laps of wind buff on Rock Garden and the small bumps on Yellow Trail were fast and fun. We also sampled Werners, Charity and Red Ridge, finding that all had great wind buff once most of the traffic moved to Summit. I never went to Summit, as the visibility looked awful, and the line was out the corral…on a Monday. But people kept going back so I imagine something must have been good. Based on traffic patterns, it was Wolverine and the Face that people were liking. Update: people reported that sticking to areas with trees was better for visibility ie North Peril

I had a lot of questions today about why we continue to have these snow showers and what happened to the colder air that was supposed to lower snow levels again. That atmospheric river basically stalled over California due to high pressure over the Southwest. Looking at the graphic above, I added an arrow so you can see that the same flow that is causing flooding near Santa Barbara and Ventura continues from the south right into Tahoe. Fortunately we only get a whole lot of snow showers and elevated snow levels. We are lucky to not be dealing with flooding.

There’s no mention of a sunny day until Saturday. After this week is over, the pattern seems to shift to a drier mode for a bit.

The Sun Shines On Lakeview

The sun came out briefly today and shone on Lakeview, and it is looking quite nice, and well covered. A couple of weeks ago, the official operations blog noted that 2+ feet of snow was needed to open Lakeview. The marketing email today claimed that 3.5 feet of snow has fallen in the last seven days. It does take time to prep the upper and lower ramps, as well as the whole ridge at Lakeview. Hopefully that process will start very soon, as this weekend promises to be even busier than last weekend with new snow being shown on every newscast over the last 7 days. It’s going to be interesting to see how badly the reservation chokes tomorrow at noon….and then there is “Super Tuesday” next week, where reservations become available for the whole Presidents Week and “some big ski race” weekend.

Three Billion Dollars: What Will Alterra Mountain Company Do?

Alterra Mountain Company, announced this week that they had secured 3 billion dollars of new funds to invest in their portfolio. AMC is the private entity that currently owns Alpine Meadows, Palisades Tahoe, a number of other ski areas and the Ikon Pass. Immediately, members of ski media started hypothesizing what they thought AMC would be doing with those funds. Would they purchase more ski areas? Would they invest it dumb window dressing like the Base To Base gondumbla? Would they be smart and invest in employee retention by investing in employee housing initiatives and livable wages? Stuart Winchester penned a piece today at The Storm Skiing Journal on the topic. (If you’re not a subscriber, you will need to wait a few days to read the whole article)

One answer did come today, as Alterra announced that they had closed on a deal to purchase Arapahoe Basin in Colorado. As one might imagine, that is a very controversial purchase. Generally speaking, Alterra Mountain Company does not have a good track record when it comes to keeping the spirit of these smaller non-destination resorts, like Alpine Meadows. Here’s the corporate line the always say with each purchase:

At each destination, Alterra Mountain Company leaders are empowered to be decisive, creative, and bold in order to retain each mountain’s authentic character. Recognizing the innate value of the unique culture found at each of the mountain communities, Alterra Mountain Company’s goal is to preserve, sustain and support its two most important resources: the mountains and the people who live and play in them.

We all know how that turns out, as we have now been living the devaluation of Alpine Meadows culture since 2010. Nobody wants to see their home mountain be assimilated by the Borg. But the reality is, Alterra desperately needs another mountain or two in the NorCal market. I wrote a whole piece on that a couple of years ago. Since that time, a couple of those resorts, Dodge Ridge and Bear Valley, have been snapped up. I probably need to do an updated version of that article.

Stuart Winchester suggested in his piece today that Homewood would be a great addition to the Alterra portfolio. It’s true that Homewood does need a rescue, as it’s been floundering under JMA ownership. But Stuart is from the east coast, and therefore completely out of touch when it comes to traffic in the North Tahoe region. Adding Homewood to the Alterra portfolio would only add to the traffic problems along the Highway 89 and 28 corridors.

There’s still a number of options out there that do make sense for Alterra. Again, you don’t want to wish this on any little resort. But the sad thing is that some of these areas will not survive without an influx of capital. The top of the list for me at this point:

  • Pulling together a trio of Donner summit resorts: Boreal, Soda Springs and Donner Ski Ranch. They could easily be connected and turned into one larger resort with easy access from Highway 80, keeping many visitors out of Truckee and the busy Highway 89 corridor.
  • Sierra At Tahoe is a resort that could thrive with a solid investment of capital. Again, it would draw a number of Ikon pass holders out of the North Tahoe area.
  • In a distant third would be Mount Rose. Why third choice? Mount Rose currently has a very successful operational plan and is likely to survive without an intervention. Also, adding Mount Rose to the Ikon pass could attract even more Reno skiers and riders to Palisades and Alpine Meadows.

Lastly, we hope they are not earmarking any part of that 3 billion dollars for “out of the boots” amenities like a silly water park or mountain coaster. We don’t want to have to slay that dragon again.

The view at 1:30 this afternoon

20 thoughts on “A Matter Of Preference and $3B”

    1. Mt Rose is my home mountain as I have been an iKon pass holder for too many years and an Alpine faithful prior to that. Rose is perfect as it is. NO parking reservations and a chill atmosphere. . Noooo

  1. Wouldn’t a revitalized Homewood attract skiers from Tahoe City, and from west and south of Tahoe City, and remove traffic from 89?

      1. J1 lift at little June Mountain should be high on the list, especially since Laterra’s former CEO promised it would be over 15 years ago.

  2. Oh, the deceitful dishonest warped Corp Speech from Alterra pasted below. This really really really really hurts me……is the whole company running for office?

    “Recognizing the innate value of the unique culture found at each of the mountain communities, Alterra Mountain Company’s goal is to preserve, sustain and support its two most important resources: the mountains and the people who live and play in them.”

    Bye bye Arapahoe Basin…what’s your new name? Winter Park south. Time for another B2B connection…and loss, of a very special mountain. We are only Alpine Base now, with ridiculous crowds…Dont’ get us started.

  3. If Alterra’s statement were true: There would be no gondola. The Alpine Meadows logo would be everywhere. Employees would be wearing green. The mountain would cater to local families. People that actually know the mountain would be in charge. The list goes on and on.

  4. First off, I should have made you come with me this morning. I had a spectacular day. Fourth chair on TLC – sign at the top said Sherwood wasn’t open yet, so we hit Expert Shortcut with awesome wind-buffed snow. I’d hoped to find Scott had open or was getting close, but no luck. So back up TLC and we began laps of Sherwood starting under the chair, then working our way further and further west. It was so good. I did try one lap of Powerline toward the mid-morning but as I’d suspected, it was too low angle to be any fun. When I got bored with Sherwood, I tried Roundhouse and that skied nicely (soft 3D snow). Then we had lunch at the Chalet. I thought I’d be done for the day, but saw Summit spinning as I got near the base so I made a left turn and probably missed first chair there by 10 minutes. Didn’t matter. Pete’s Peril was $$ and I was the first one in – so was face cliffs. Wolverine were not the call since visibility was somewhat compromised. But traversing Wolverine to the stuff below Sisters was a blast. So was Kangaroo – schmear on groomed goodness. Then we went to Palisades and East Palisades and down Deer Camp / Lower High Yellow. More creamy goodness. What a great day!

    I have to briefly defend Alterra / quibble with your 2010 and on “decline of AM culture.” Alterra didn’t combine Squaw and Alpine. The company that bought us then, and the CEO that was here to run the combination really stepped on themselves in trying to quash Alpine’s independent culture. Yeah, we can argue about whether Alterra’s current plans are the best thing for our little valley vs. NAW valley, but overall the current management over the hill have been fairly respectful of our separate culture. Yeah, the shiny box connection seems pointless, but hey, at least they backed off and went back to calling us “Alpine”. And the current COO has never ever said that we’re the “intermediate, family ski area next door” like the former guy.

    Do I think A-Basin has a chance of maintaining their independence and so many of the cool things that make it an amazing mountain (that I routinely compare to Alpine)? Not completely. But are they better off this way than if Vail had bought them? Absolutely. Will their purchase cause people to buy more IKON passes? Probably. Will it still be an awesome place to ski? Heck yeah!

    As much as I’d love it if my pass got me on there, Homewood would be a waste of money for Alterra unless it were at fire sale prices. Now, if they could build a gondola from Sherwood to Homewood, I’d be totally into that! Buy the ridge areas (Boreal, DSR, Soda Springs)? Maybe interesting. It would be a good place for beginners and park rats to ski. Connecting DSR and Boreal is a no-brainer. I sure would love it if they bought Sugar Bowl, but I doubt that’ll happen soon. I bet Vail would sell them Kirkwood if they asked nicely – but I’m not sure that solves any of the “issues” you’ve highlighted.

    Anyway, I’m going to try skiing Homewood tomorrow. I’ll let you know how it is. I haven’t been there since the JMA days. Then I’m going to Rose on Wednesday. See you on Thursday.

    1. Quibble with your quibble 🙃 Alterra is KSL is Alterra. Current management is the one that chose to rebrand both mountains instead of only the one with a name problem. Current management changed all uniforms to be consistent across both mountains. The list goes on.

      I should do a Rose day.

      1. And also much of what we don’t like doesn’t come from anyone local. It’s people in Denver making those decisions. Management here then has to implement those changes, whether they like it or not….

    2. I sure hope they would not buy Sugar Bowl. If they bought DSR (I don’t know a lot about it, although gut feeling is owners might be resistant), seems it could benefit from some capital investment, primarily snow-making capabilities.

  5. I like Marks comment :” I don’t have the knees of a 20 year old anymore”

    Nor do I ! at age 76 still skiing ! No Acl/Mcl problems ever but both knees have been weak
    this fall but being careful & both are almost back to normal !

  6. If Alterra did buy Homewood from JMA they would just throw another 100 million to build an another Windola from Homewood to Alpine base and tell us it will relieve the traffic in the Tahoe basin.
    Ok they could spent 200 million and build a tram called M2M from Mammoth to June Mountain to relieve the trafffic on 395.Just thinking out of the box.
    They seem to love wind chimes.

  7. Arapahoe Basin/ABay will unfortunately have a destiny like Steven’s Pass in Washington. How to Motel 6 a what was once a great local resort. Oh, and check out all the ‘investment’ that has not happened at Kirkwood, which is a history museum of old slow triples.

  8. I got to Alpine right when Summit opened and couldn’t stop until they shut it down. The vis went in and out, but the line died down to almost no one after 3 laps, as soon as the afternoon storm wave rolled in. It was like the good ol days at Alpine! Meant to leave at 3, but the wind started to fill in the tracks and we got fresh tracks for another hour. Amazing day!!

  9. I felt a disturbance in the Force and now I know why. Very sad to lose A Basin.
    For those dreaming of gondolas from Sherwood to Homewood, study up on TRPA. Those pipe dreams died an appropriate death in 1969.
    It turns out that mechanized skiing was a bad idea, though it sure was fun while it lasted.

  10. caught this last week,

    https://www.powder.com/trending-news/alterra-raises-3-billion?fbclid=IwAR2fBJWAFF3nFvmNCU276ek0eEvAGY0qEVVGO5oqTGgGa6jsNgdHc1Qb_3Q

    if i were a betting man, i would put my money on “off mountain” amenities to attract the non-skier. $3bln is a big number so there would have to be some operational upgrades. whether it is vail or amc, seems they may be approaching a plateau on skier days/pass sales (no evidence other than anecdotal). seems they need to attract the non-skiing public to capture a new revenue source.

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