Skip to content

A Question Of Leadership

Screen Shot 2014-10-04 at 11.03.31 AM

In a perfect world, every day would be a powder day. In a perfect world, ski resorts would simply be just that, places to go skiing and riding. In a perfect world, ski blog writers would only have to write articles that highlight the deep powder, amazing terrain parks and a never ending stream of upcoming weather systems at our area. We don’t live in that perfect world. Therefore, today we will tackle the subject of leadership.

I have always been pretty passionate about the subject of leadership. Many of you know that when I am not skiing, I work as a public school teacher. When asked what I teach, I generally answer that I am “a leadership teacher that happens to teach a bit of science and math”. My second job, as a facilitator for Project Discovery, gives me the opportunity to work with everything from Cub Scouts to sports teams to major corporations in the areas of team building, community building and leadership. That is why I find myself spending more and more time questioning the leadership at KSL Capital and Squaw Valley Ski Holdings.

Last week, I wrote a post that highlighted John Kircher, whom has done a fantastic job as a leader in running the Crystal Mountain Resort. Unbeknownst to me, Jennifer Gurecki was finalizing her guest column on leadership for the Tahoe Daily Tribune. Her article, titled “Squaw Valley – A New Direction For Leadership” calls for a change in the style of leadership in Squaw Valley; it was published yesterday.

Do we want to live in communities where leaders are appointed by corporations and not elected by residents? Can high-powered executives effectively balance the triple bottom line of people, profit and planet, or will the interest of shareholders and boards of directors trump community needs? – Jennifer Gurecki

Gurecki does a fantastic job of keeping her article non-political. Although she mentions the incorporation effort, she neither supports it or undermines it. She simply offers a contrasting view of how leaders derive their power, and how things could be different. We totally agree. While some people have suggested that there are not enough leaders within the local population to make good decisions, we know that is not the case.

“The function of leadership is to produce more leaders, not more followers.” – Ralph Nader

Gurecki finishes her piece by suggesting that whomever is leading at Squaw Valley, whether it be Andy Wirth or some successor, must work with community leaders, rather than attempt to lead through a traditional power structure. We could’t agree more. We really hope you take the time to fully read Ms Gurecki’s column.

Regardless of whether or not Incorporate Olympic Valley succeeds in its attempt to become an incorporated town, KSL (or the next corporate entity that purchases Squaw Valley) will have to engage at a high level with the leaders who have spawned the movement. They will continue to remain outspoken and engaged, driven by their acumen and passion, both of which will supersede any traditional power that confronts them. – Jennifer Gurecki

As if on cue, Andy Wirth, CEO of Squaw Valley Ski Holdings, also wrote a guest column for the Tahoe Daily Tribune this week, titled “Incorporating Olympic Valley: An Incredibly Risky Notion.” It was no different than any other article penned by Wirth. You’re welcome to read the column and form your own opinions about the incorporation of Olympic Valley. We just want to highlight a few areas:

• He makes personal attacks on people within the Olympic Valley community

• He asks us to trust his analysis of the fiscal viability of the incorporated town of Olympic Valley, rather than wait for the professional analysis done by the firm hired by Placer County LAFCO

• He continues to use fear to get people to take his side. I find it distasteful that he is using the King Fire disaster for political gain.

• He shifts blame to other people. He suggests that the selection of a new auditor for the comprehensive fiscal analysis was somehow caused by IOV, when the reality is that it was SVSH that called Citygate’s contract with LAFCO into question.

• He makes false statements about members of the IOV Board

Whether you care or not about the incorporation of Olympic Valley, the question is if this is the type of leadership that we want to see at Alpine Meadows and Squaw Valley? Do the leaders at KSL Capital know how the community is feeling about SVSH? We hope to see a change happen soon, where whomever owns Alpine Meadows and Squaw Valley chooses to work with the community, rather than dominate them through coercion and force.

I am not a perfect leader either. We are all a work in progress. It was not a member of the Incorporate Olympic Valley Board that stated they “promised to bring KSL to its knees.” That was most definitely me, as the owner of UnofficialAlpine.com. In context, that statement was made not as being the reason for the incorporation of Olympic Valley, and not as a promise, but as a desire to get KSL out of Alpine Meadows. If Mr. Wirth had been at the IOV meeting to work with the community, he would already have known that. I already made that correction a couple of months ago. A good leader would stop spreading that misinformation.

Think snow and #FreeAlpine.

24 thoughts on “A Question Of Leadership”

  1. What a great article on integrity and leadership. Wirth is another CEO with an opportunity to set a course to do the right thing and he just ignores this opportunity to be a leader within the community. No wonder the corporate negative image has prevailed.

  2. So I’m down at the sign shop and my buddy shows me a truck full of Alpine Meadows AM signage. I tell him I want some if they are getting tossed. He’s like, no way, Andy is having the M in AM flipped so it will read AW. Then they are going in his (ahem) man cave. When Andy and K$L gives in on the Alpine Meadows brand and keeps the name, Andy will once again be hailed as our savior. This is how Andy works with the community. Well that and all the donations to animal shelters. Do I have to mention again Andy is from Colorado, they invented skiing there and condos too. Andy in all reality is Saving Alpine Meadows. Duh? Thank you Andy. Remember this song Andy? “Can’t find a better man..” EV/PJ
    P.S. I liked the way Andy used Dr. Ilfeld’s name at least eight times in his newspaper op/ed. That’s right good doctor, Andy has a dartboard with your photo on it.

    1. “P.S. I liked the way Andy used Dr. Ilfeld’s name at least eight times in his newspaper op/ed.”

      Exactly, Mr. Wirth used Doctor Ilfeld’s name, that would be Doctor, right Mr. CEO Wirthe?, bwahahahahaha, Wrote another op ed letter in S.Sun, this time his tone was quite lame using tactics of extreme fearmongering, like the King Fire. Weak a$$ stuff mr. wirth, weak a$$,, Save Olympic Valley, who did you get your pr tactics from, ol turdblossom Rove?? Hahaha, that’s what we’re trying to do, Mr Wirth, SAVE OLYMPIC VALLEY from corporate dweebs such as yourself. Later.

  3. Thanks for the update and the links that are circulating the globe.

    If he was real leadership material, his vision would be be as appealing to the nerds and unkool kids as much as the groovy bejewelled set, Is he surrounded by yes men and ass kissers?

  4. Excellent op-ed Mark

    As much as I love your article, it makes my blood boil. AW is just annoyed that the re-zoning might get reversed because, iirc, the IOV people filed first and aren’t bound by Placers cosy assurances. ! I think that means a Placer Rezoning won’t hold up if a town says ‘no way Hosea’ and KSL has to go back to the drawing board. The idiots should get IOV on board imo and reach common ground.

  5. It is no coincidence that the continual decay and erosion of Alpine Meadows is coinciding with the current iron fist and out of touch leadership.

  6. Great post. Wonder if any of the sponsored athletes in support of Andy Wirth (That continues to be used as a paid ad in the weekly paper) are reading this and Ms Gurecki’s article and are reconsidering their public endorsement?

  7. Low Five Tuscan Chicken

    High Fives Foundation, perhaps it is time to distance yourselves from K$L, Andy Wirth, SVSH, ect… They will only bring down your reputation. Get out now while you are on top. You don’t need to be paid off like the “pros”. High Fives Foundation is legit, please don’t sell your soul for a few donated ski passes. They own you sucka!

  8. Actually H5s is not legit either, they take most of the $ from the events they do to go buy nice trucks, snomobiles, boats, and who knows what else, wrap it in their logo, and write it off, under the guise of charity…. Classic corporate business tactic…. so in my eyes, the owners and their logo wrapped vehicles are a perfect match for SV….

    1. Low Five Tuscan Chicken

      I’m not sure about their bottom line. I know for a fact they have helped quite a few kids. Yes, there is an appearance of a nonstop party buy hey, who have you helped?

  9. Our local paper, the Sierra Sun does not employ investigative journalists. They have no budget for it. KSL knows that and takes full advantage. You are right. If Andy Wirth had real integrity he would not be reacting to the incorporation movement the way he does. The Sierra Sun dropped my column, Grasshopper Soup, last year for purely political reasons and needs to reinstate it. But I questioned Wirth and his own assertions. Reliable sources tell me he used his influence to stop my column.

  10. I cannot prove KSL or anyone outside of the Sierra Sun were involved but I was very critical of Andy in my column of July 10 last year. I was notified of the discontinuation of my column soon after.

    1. Bob, sorry to hear about that, krap like that just truly pisses me off. Perhaps if you spend as much $$ in the Sierra Sun on full page ads as KSL and you may get your column back. But no worries, that rag isn’t even worthy enough to start a fire in the stove,,,
      I’m sure Mark would be more than kind enough to offer you a guest column from time to time here.

      For Mr. Wirth, a comment published in one of this year’s pow mags, this one’s for you,,,,http://www.youtube.com/watch?v=c_kt3kHhQGU

  11. Mark, just have to say thank you for all you do. You are a valuable asset to our community and provide us with a great resource to share our views and opinions. Keep up the great work.

    AW wishes he had half the natural leadership ability of a lot of the people who post on this forum and reside and work in this community. He should pen another self absorbed letter to Eddie Vedder, shure he enjoyed receiving that. JK

  12. Pingback: Wirth Delivers His Latest Proclamation | UnofficialAlpine.com

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.