We have known it for a long time. There’s a loyal breed of Alpine Meadows skiers and riders that have grown up at the mountain that many of us call home. Braden Schroeder is one of those people. He sent in a photo of his latest inkwork that proclaims that Alpine Meadows will never die. We love it.
When will the marketing department at Squaw Valley Ski Holdings realize there is far more value in having two different brands that appeal to two different market segments? It’s far more valuable than just advertising a larger number of lifts, acreage, or a connection to a fake mountain village filled with chain stores. We salute Braden and all of the other people that want to protect a 54 year legacy at Alpine Meadows. #FreeAlpine